Noah Mallin, Wavemaker's Head of Content & Experience, spoke with Storyhunter co-founder Alex Ragir during Advertising Week in New York City (since this interview, Noah has left Wavemaker). Wavemaker is the second largest media agency in the world, and they run advertising for L'Oreal, Xerox, IKEA and many more international brands. Alex and Noah talked about how to implement a "Whole Cow" approach for your video strategy, why podcasts continue to grow in popularity and how to build digital content that appeals to a younger audience.

To watch the video interview, head to blog.storyhunter.com/theroughcut.

To learn more about Storyhunter, whether you want to begin freelancing or hire a crew on the platform, go to www.storyhunter.com.