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Noah Silver (Vertigo Vinyl) - Viral Vinyl Success | BESPOKEN Ep. 10
In this episode of BESPOKEN, host Scott Pollack sits down with Noah Silver, the owner and operator of Vertigo Vinyl. Billed as the world's fastest-growing record store, Vertigo has transformed from a teenage side hustle into a physical and online powerhouse for Gen Z collectors and beyond.
If you want to understand how the next generation is reimagining music consumption, this episode offers a rare look into the mind of a young entrepreneur leading the charge. Noah explains how he bridges the gap between digital discovery on TikTok and Instagram, and the high-demand world of physical media, creating a community where 90s indie icons and modern pop stars live side-by-side.
The conversation traces Noah’s entrepreneurial roots, from selling candles and clothing at 15 to launching a record website during the pandemic. Noah shares how he leveraged a massive social media following to open a storefront at Mercer University and eventually scale into an operation shipping tens of thousands of records a year.
We dive deep into what makes Vertigo unique in the vinyl space, focusing on their high-concept physical releases. Noah discusses his passion for shaped discs, including mass-releasing the first moon-shaped and cross-shaped vinyl records. He explains why these intricate designs appeal to a new generation of fans who view records as both music and art.
Noah also provides an inside look at the Vertigo Vault boxes, a curated service that introduces fans to new music without the "overstock" feel of traditional subscription services. He shares his strategy for balancing major pop releases from artists like Taylor Swift and Lana Del Rey with 90s indie stalwarts like Mazzy Star and Jeff Buckley.
Finally, Noah discusses what is next for the brand, including his transition into becoming a Billboard reporter and his long-term goal of evolving Vertigo Vinyl into a full-scale independent record label.
🔗 Learn more about Vertigo Vinyl: https://www.vertigovinyl.com/
🔨 For 30+ years, A to Z Media has been the trusted manufacturing partner for artists and labels—major and independent—producing high-quality vinyl, CDs, cassettes, books, and merchandise. Start your next project at: https://www.atozmedia.com
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By A to Z MediaIn this episode of BESPOKEN, host Scott Pollack sits down with Noah Silver, the owner and operator of Vertigo Vinyl. Billed as the world's fastest-growing record store, Vertigo has transformed from a teenage side hustle into a physical and online powerhouse for Gen Z collectors and beyond.
If you want to understand how the next generation is reimagining music consumption, this episode offers a rare look into the mind of a young entrepreneur leading the charge. Noah explains how he bridges the gap between digital discovery on TikTok and Instagram, and the high-demand world of physical media, creating a community where 90s indie icons and modern pop stars live side-by-side.
The conversation traces Noah’s entrepreneurial roots, from selling candles and clothing at 15 to launching a record website during the pandemic. Noah shares how he leveraged a massive social media following to open a storefront at Mercer University and eventually scale into an operation shipping tens of thousands of records a year.
We dive deep into what makes Vertigo unique in the vinyl space, focusing on their high-concept physical releases. Noah discusses his passion for shaped discs, including mass-releasing the first moon-shaped and cross-shaped vinyl records. He explains why these intricate designs appeal to a new generation of fans who view records as both music and art.
Noah also provides an inside look at the Vertigo Vault boxes, a curated service that introduces fans to new music without the "overstock" feel of traditional subscription services. He shares his strategy for balancing major pop releases from artists like Taylor Swift and Lana Del Rey with 90s indie stalwarts like Mazzy Star and Jeff Buckley.
Finally, Noah discusses what is next for the brand, including his transition into becoming a Billboard reporter and his long-term goal of evolving Vertigo Vinyl into a full-scale independent record label.
🔗 Learn more about Vertigo Vinyl: https://www.vertigovinyl.com/
🔨 For 30+ years, A to Z Media has been the trusted manufacturing partner for artists and labels—major and independent—producing high-quality vinyl, CDs, cassettes, books, and merchandise. Start your next project at: https://www.atozmedia.com