Noam Grossman, the co-founder of Upside Pizza and Norm’s Pizza in New York, grew up eating pizza. Every Thursday night was pizza night in the Grossman household. However, Noam had every intention of pursuing a career in fashion while in college, but landed a gig with B.GOOD in NYC shortly after graduating and fell in love with the restaurant industry. When he met his current partners, they had dreamed up a concept centered around building great pizza the right way, with the right ingredients. In 2018, Noam set out on an adventure and officially joined the pizza game. Noam and I caught up at Upside Pizza and covered all things pizza and life including: Noam’s pizza memories as a kid, the importance of quality ingredients, how he learned the pizza ropes and balancing personal and work life. Be sure to tune in and follow @upsidepizza, @normspizzanyc and @fromthegrounduppod on Instagram.