Noam heads user research at Wealthfront, and we had a lively  conversation about ways to test for customer needs, reducing barriers, and conducting research that shapes product. Favorite quotes: "Understanding your users  enables you to significantly de-risk the product decisions you're making and reach far better outcomes." and "Diary studies are when we track people throughout their daily lives for a week, two weeks and we see what they do while they are in the context that we care about." and "there's this principle in storytelling, the idea that in every good story you have inertia, you have someone trying to do something and there are barriers - and that person is removing barriers". Enjoy!

Ways to get more of Noam: 

YouTube: youtube.com/c/noamsegal ; Twitter: @noamseg ; LinkedIn: https://www.linkedin.com/in/noamsegal/