What you will learn from this podcast:

• Mikael Akerberg's entrepreneurial background and journey to Nobilia
• Nobilia's decision to enter the fragmented U.S. kitchen market and create a new product category
• Strategies for researching and understanding the cultural nuances of the U.S. market
• Building an efficient nationwide distribution network for European kitchen furniture
•  Partnering for successful online sales and reaching a broader audience
• Future plans for franchising and expanding Nobilia's presence in the U.S.
• Lessons learned and advice for global expansion and innovation

Intro: 

Exploring Nobilia's disruptive journey into the U.S. market.

Guest Bio:

Mikael Akerberg is the CEO of Nobilia, Europe's largest kitchen furniture company. With an entrepreneurial spirit ignited at a young age, Mikael has led Nobilia's bold expansion into the U.S. market, introducing a new category of European-style modular kitchen furniture and embracing innovative strategies to cater to American consumers.