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January 25, 2025

Nobody Cares About Your Latte☕… Or Do They? 🤔

5 minutes

Listen, we need to talk. No one is scrolling through Instagram thinking, Wow, what an incredible, deeply personal connection I feel to this logo! That’s just not how it works. People connect with people, not perfectly curated business profiles.

So, do people actually care what you ate for lunch? No—unless you make it matter to them.

Here’s What You’ll Learn in This Episode:

Meet Olivia, the boutique owner who thought she should only post about clothes—until she realized people followed her because they liked her just as much as her fashion picks.

James, the coffee shop owner swore no one cared about behind-the-scenes posts… until a video of him training a new barista went viral. Turns out, people love seeing the passion behind the product.

Why you trust your doctor, your favorite teacher, or even your local mechanic more than most businesses online—and how to apply that trust-building magic to your brand.

🚨 Next up on Simplify: The three biggest mistakes business owners make with content—and how to fix them without losing your sanity.

Until then, keep posting, keep showing up, and remember: the market belongs to those who market.

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By Nick Gumpert