There is a factor in selling which few men seem to have recognized; yet it is a block over which we stumble time and time again, when by

knowing that it was there we could just as easily walk around it.

This stumbling block is this: The average person’s instinctive antagonism to being sold.

Here’s the way to overcome that instinctive antagonism to being sold the quick way:

Forget forever that there is such a thing as forcing your business on the other: put yourself in their place and start right – working with the potential buyer to find out how their business will be benefited by your proposition.