Leading PreSales | The Solution Engineering Leadership Show

Nobody Showed Up — Because You Didn't [17]


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Why your team quit the training you bought them — and the five-minute fix.

Ava sent her whole team to a leadership course — twelve SEs, six finished. She was ready to blame the vendor, until one of her SEs handed her a mirror: "You never mentioned it again after kickoff." Nate and Ava dig into why the content was never the problem.

What Nate and Ava discuss
  • Why identical training lands at 80% completion for some managers and 30% for others — the only variable is whether the manager acts like it matters
  • "The manager is the program": a course is step one of ten, not ten of ten
  • The five-minute weekly habit — name one concept, reference it in 1:1s, let peers reinforce it
  • The hard line: if you wouldn't bring it up in your next 1:1, don't enroll your team
The move

Pick ONE idea from whatever training your team is in right now. Name it in your next 1:1 — not as homework, as signal. Reference it the next time your team is together. Your calendar is the training program.

🔗 Resources & Links: paths.to/presales

📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call

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Leading PreSales | The Solution Engineering Leadership ShowBy Jan-Erik Jank & Tim Brömme