Five brands sponsored a conference most people have never heard of, and it revealed exactly where sponsorship money is hiding right now.

I stumbled onto this at the Minnesota Academy of Nutrition and Dietetics (yes, really) while watching my mom get honored for 50 years as a dietitian. What I saw on that sponsorship slide changed how I think about niche authority, and then I turned around and ran into one of my own coaching clients, Anna, who's living proof of everything I'm about to tell you.

Here's what we cover:

• Why small, niche conferences attract serious brand dollars (and what that means for you)

• How Anna went from "not a creator" to being flooded with brand deals — and the exact move she made at this conference

• The real reason traditional brands don't pay creators at first (and how to flip that into your biggest long-term advantage)

• Why being a big fish in a small pond beats chasing mass audiences every time

• How to introduce predictability into your sponsorship income, even when deals take 12–18 months to close

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Chapters:

00:00 Where Sponsorship Money Is Actually Hiding
01:32 Anna's Story: From Practitioner to In-Demand Creator
03:15 Lessons from a Niche Conference's Sponsor Slide
05:00 Paul Jameson & Dr. Alex: Big Fish, Small Pond
06:35 How to Educate Brands Who've Never Paid a Creator
08:45 Playing the Long Game: Seeding Deals 12–18 Months Out
09:50 A Message for Professionals Afraid to Bet on Themselves
11:30 Ready for Help? Here's What Wizard's Guild Does

For collaborations or partnerships, shoot us a note: [email protected]