Profitable Nonprofits With Bernadette Mack

Nobody's Listening to Your Story - Let's Change That - Ep. 10


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🔥 Episode Summary:

Let’s be real—most nonprofit storytelling sounds like it was written by a committee of grant writers. And it shows.

In this episode, Bernadette breaks down why your nonprofit’s story might be falling flat, and more importantly, how to fix it. Learn how to craft compelling stories that inspire action, make donors feel something, and actually reflect the heart of your mission.

🎯 What You’ll Learn:

Whether you’re reworking your “About Us” page or trying to improve engagement on social media, this episode gives you the tools to make your stories connect—and convert.

  • The 3 essential elements of great nonprofit storytelling

  • Why positioning your donor as the story’s hero (in archetype terms) can increase engagement

  • Quick, practical storytelling upgrades for your website, emails, and social media

  • Why “professional” language might be killing your message

    ✍️ Episode Challenge:

    This week’s mission:

    👉 Rewrite your “About Us” page using Character, Conflict, and Resolution.
    👉 Feeling bold? Shift the spotlight to your donor’s role in the impact.

    Then call or text (914) 297-7692 and let Bernadette know what you changed—she might feature your rewrite in a future episode!

    🗓️ Heads Up:

    The podcast is taking a two-week break while Bernadette and her family move out of state. New episodes return June 9th!


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    Profitable Nonprofits With Bernadette MackBy Bernadette Mack