"Innovation comes from iteration, measurement and engagement" - Sharif Matar is a director and producer turned UX designer and Mentor. He worked with valuable brands like Chase, GA, Olay, Ford, Marriott, NBC and more. He is passionate about accessibility and helping create sustainable ecosystems that improve life. 

In this episode, he shared a wealth of knowledge that will help designers build accessible products and understand the true definition of making a usable product. We also had a conversation on the ethics side of design. Like how being a designer, we have to advocate for the users rather than make them trapped in the systems using dark UX patterns.

 Takeaways: What is accessibility, What are the WCAG standards, How to make accessible products, Designing with Ethics, Dark UX Patterns

Books recommended by Sharif

Thinking, Fast and Slow Book by Daniel Kahneman

The Best Interface Is No Interface: The Simple Path to Brilliant Technology Book by Golden Krishna

Against Empathy: The Case for Rational Compassion Kindle Edition by Paul Bloom

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.