Paavan Buddhdev is a master’s degree at the University of Oxford. In Computer Science and Philosophy, writer and very famous magician turned into a Product Designer working at AND Digital.  Who is passionate about creating magical digital experiences. 

This episode explores how magic can inform our understanding of how humans behave and how it can help design digital products. Also, we had a great conversation on significant similarities between both magic and UX. We can create experiences filled with emotions, storytelling and solve the user problems at the core.

 Takeaways: What is magic in UX, What are the essential similarities, How one can design for expertise beyond screens

Books recommended by Paavan Buddhdev.

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