Ricardo Martins is a Service Design Professor at Savannah College of Art and Design. He is also a researcher and consultant on strategic design, service design, brand management, project management, innovation and Lean Six Sigma, and he has received many global accolades. 

In this episode, Ricardo shared great insights on service design and generating a service blueprint and the few ways to find new promising opportunities while creating a service blueprint. We spoke on how to institute a service design culture in an organisation and various major common challenges while implementing it.

Takeaways- What is service design, Process of Implementing service design culture in an organisation, Challenges in implementing service design 

Ricardo Martins Recommended Books 

Innovation and Its Enemies: Why People Resist New Technologies by Calestous Juma.

Reframing Organizations: Artistry, Choice, and Leadership - Terrence E. Deal

Thinking in Systems: A Primer - Donella H. Meadows

The Fifth Discipline: The Art & Practice of The Learning Organization - Peter M. Senge 

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