In this episode we dive deep into the world of branding with none other than the mastermind behind one of the most influential fitness brands of our generation: Gymshark. Here’s a man who knows how to make waves and build brand magic through powerful storytelling. From the empowering 'DELOAD' initiative spotlighting mental health and wellness, to the breathtaking 'Every Strong Belongs' OOH billboard campaign. Welcome Gymshark's Chief Brand Officer: Noel Mack.

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