Noel Mack is the Chief Brand Officer for Gymshark, the best-in-class fitness apparel brand known for its disruptive online marketing, fiercely loyal customers, and game-changing DTC growth strategies. 

In this episode, we talk about:

1. What DTC brands can learn from Lil Nas X, Adele, and how the music industry approaches marketing
2. How Gymshark finds new markets through interest, not demographics
3. Why Noel Mack searches “Gymshark” on Twitter first thing every morning
4. The Gymshark’s Social Disruption team’s greatest hits, such as changing their branding to “Homeshark” during lockdown, and their Black Friday prank getting celebrities to wish “Jim Shark” a happy birthday on Cameo
5. How Gymshark partnered with Shopify Plus to overcome their 2015 Black Friday outage and become one of the most anticipated shopping events of the year

Connect with Noel Mack on Twitter @NoelMack.

Go to dtcjourney.com for more about our ecommerce podcast.