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Filipino American Sage Robinson shares how posting viral content transformed his clothing brand from a hobby into an e-commerce business.
Kelli Luu (00:00)
Sagie (00:03)
Hi Kelli what's up?
Kelli Luu (00:21)
Sagie (00:32)
Kelli Luu (00:49)
Sagie (01:02)
stop saying I'm from LA altogether. And you know, I haven't really seen any videos about anybody really talking about the valley like that. So
Kelli Luu (01:36)
about the San Fernando Valley. Right. so before that virality that you had, before all of these viral videos that you were starting to put out, what was the grind looking like day to day?
Sagie (01:39)
Mm-hmm.
⁓ It was mostly just working on clothes and then just finding a rhythm or some type of route that really connected with people. I did like a lot of different types of like content that I'd see like fashion creators do use, people doing paintings, what their creative medium was when it came to putting out content. And then I guess…
The thing that really triggered it for me was just talking to the audience themselves, giving them a voice and a face to really relate to.
Kelli Luu (02:26)
So you feel like you really found your niche
Sagie (02:34)
I will try to. Yeah.
Kelli Luu (03:02)
Do you feel like you're representing both communities within your work?
Sagie (03:12)
Kelli Luu (03:18)
get it like we'll talk about that the your a little bit later.
Sagie (03:22)
But when it comes to like my day to day life, I feel like I do protrude like, ⁓ like kind of Filipino Asian. How do I say this? ⁓
Kelli Luu (03:27)
Sagie (03:37)
I just like was like, all right, I guess I'm just using spoons. So now I'm using spoons. I shovel food into my mouth when I eat now.
Kelli Luu (04:14)
you kind of tell us what your household looked like culturally growing up?
Sagie (04:20)
Kelli Luu (04:27)
Okay.
Sagie (04:49)
Kelli Luu (04:49)
were you did grow up in the Filipino household pretty much. Like the full experience.
Sagie (04:55)
yeah, like my mom would yell at me if I didn't cook rice before she came home, because me and my siblings always got home before she did. Had to the rice done and I had to have the meat defrosted. I feel like everybody had to do that.
Kelli Luu (05:06)
So you had to have the race done.
yeah, that's different. Yeah, well, we're Asian so we have to the rice then. ⁓ Okay, so were there any moments where you ever felt like you weren't enough of either identity?
Sagie (05:20)
Most definitely, especially growing up. ⁓ You know, I didn't talk like the same way that everybody or everyone expected a black kid to talk and.
Kelli Luu (05:30)
Did you grow up
around a lot of Filipino students or other Filipino kids?
Sagie (05:44)
Kelli Luu (05:48)
Sagie (06:09)
Kelli Luu (06:16)
walk us through some of those moments where you were like, I don't feel Filipino enough or I don't feel black enough. What did you have to do to overcome that?
Sagie (06:26)
Kelli Luu (06:49)
Sagie (06:53)
Kelli Luu (07:07)
Sagie (07:22)
Kelli Luu (07:22)
Yeah, you're gonna rock with me. Exactly.
Okay, cool. was there a moment where you feel like you started to feel fully comfortable in your identity? Or do you think you're still figuring that out?
Sagie (07:48)
I know where mine the niche things that I do, I know where they came from. And I like what I like when it comes to pockets of the culture itself,
Kelli Luu (08:14)
Sagie (08:16)
Yeah.
Kelli Luu (08:33)
Sagie (08:45)
Kelli Luu (09:09)
Sagie (09:11)
What I really did learn is just like how the industry itself works and the mentality, not the mentality, ⁓ but more so like the mindset of just like the clothing world, kind of how it works, the work schedule, workflow, and really how to talk to people in the industry itself. And in ⁓ in downtown LA when I need to go source fabrics,
⁓ They teach you how to talk to those people, where to find the actual good stuff and where to source everything. So it's like real A through Z type of program. ⁓
Kelli Luu (10:05)
Sagie (10:08)
So, yeah, you literally can learn like any type of position in the fashion industry through their course. ⁓ They even do like if you're only want to do just like tech packs where you're not even touching the clothes, you're just talking to the people overseas like, hey, I need this hoodie to be this size and it cropped at this
length, you know?
Kelli Luu (10:38)
Sagie (10:41)
a full class, like a tech-packed class where they teach you about all of that. I didn't take it mostly because, you know, I work with my hands. That's the main reason why I went to that school.
Kelli Luu (10:51)
Yeah, you want to like design and actually craft every right. Exactly. Okay, cool. So what does Nomadic mean to you beyond the name? Like what is where did this name come from? What does it mean to you today? What do you want it to mean in the future?
Sagie (10:57)
⁓ so I grew up Buddhist. That's how my parents met. and so, you know, growing up, I always, and, and we always had to, me and my family always had to like move around a lot. So I never really found like a place to really call home. And so, growing up like that and then having my mom just kind of reiterate the Buddhist teachings, ⁓ that she would teach us. It was just like,
I knew that nothing's permanent. know, change is a good thing. It's sometimes scary, but you you always have to just keep on moving. And that's just kind of where I was kind of landed on with Nomadic, just because I don't know where this brand will go. I just know that I will keep going with it. ⁓ I want it to evolve into many different things. I want to be able to touch on many different things. you know, if
Kelli Luu (12:00)
Sagie (12:07)
Kelli Luu (12:25)
What was that design process like? What goes into these products that you're putting onto your website?
Sagie (12:43)
Kelli Luu (12:51)
Yeah, with like the writing. ⁓
Sagie (13:10)
Kelli Luu (13:12)
Sagie (13:33)
Kelli Luu (13:38)
A little sun and the stars.
Love it.
Well, people definitely like it on TikTok and Instagram. ⁓ have these viral videos given you business?
Sagie (13:58)
Kelli Luu (14:00)
Now it's three orders a week.
Well, that's great. That's a lot better than one or two every now and then, you know? So when you're designing, are you thinking about the art itself? Because I know you you draw, you like to paint. Are you actually thinking about the art of what's going on this and
Sagie (14:23)
Kelli Luu (14:38)
Sagie (14:43)
The majority of the time I just make stuff for me. ⁓ honestly like the majority, like whenever I make clothes, I just think about, oops, things about like what I would want to wear and hopefully people like gravitate towards it. I just kind of, well, yeah, anything that I make, I just make for me. But when it comes to like differentiating between like my art and like my clothing, I kind of tend to do…
Kelli Luu (14:50)
Sagie (15:13)
made in like the it's very 80s coded or 90s coded and i'm like i would like to you know do it myself of in my own type of way ⁓ comparative to like my ⁓ my art which is more so just my personal life experience and how i how i would like to portray it out to the world or express myself
Kelli Luu (15:49)
Sagie (16:07)
Kelli Luu (16:12)
Sagie (16:22)
Kelli Luu (16:29)
Sagie (16:34)
to… I would probably push out like three, four videos a week. Now I'm trying to do more like five, six days a week. I'll try and hit seven. I'm just like, man.
Kelli Luu (17:09)
The consistency is definitely key when it comes to social media but you know once the algorithm kind of picks up exactly that you're posting and that you're consistent and that people like you then you you're good from there so I always tell people once they get a viral video like you can't stop you just gotta keep going because that video is gonna do well your next one might do well and then the one after that and then it's just an endless cycle from there so definitely keep up what you're
Sagie (17:23)
Kelli Luu (17:40)
Sagie (17:43)
I'm trying to find my best balance between both things just because I am working at the same time, working a day job. So when it comes to financial, it was definitely ⁓ definitely like a thing that I was trying to work around. That's why everything that I make is just made to order. ⁓ I don't have pre-clothing to just sell and just once someone orders it, I just package it and ship it out.
Kelli Luu (18:00)
Great.
Sagie (18:21)
Kelli Luu (18:31)
Sagie (18:42)
Kelli Luu (18:47)
Sagie (18:58)
In all actuality, just really wanted to make clothes because I never had a whole lot of money to buy new clothes. So I would always just go thrifting and take some clothes that just didn't fit me well and just fit it to how I wanted to fit.
Kelli Luu (19:34)
Sagie (19:40)
Kelli Luu (19:43)
Yeah, definitely you got to. All right, so we'll wrap up. We have a couple more questions. ⁓ What does success look like for you in the next two to three years?
Sagie (19:59)
And honestly, just that for now in the next two, three years, yeah, I would like to be there where I don't have to clock in for work and just, yeah, just keep on doing what I love, keep making money off the things that I create. Maybe move out of the States, who knows?
Kelli Luu (20:25)
Really?
Sagie (20:36)
Kelli Luu (20:38)
you want to live in the Philippines?
Sagie (20:41)
Kelli Luu (20:43)
I know that's how a lot of people feel once they go back to you know their their motherland so alright, so my final question is looking back on your journey so far What would you say you are the most proud of that people don't see?
Sagie (20:55)
I guess I'd have to say that the most thing I'm most proud of is…
kind of ⁓ it kind of speaks to my character a little bit, like why it's so hard for me to answer that question. I don't know why, what, one thing specifically, but I guess just being able to make sales is just like the biggest thing for me. Having my website that I have get a lot of, you know, clicks and views and people actually buying, checking out.
the stuff that I have, that's kinda the most thing I'm currently most proud of.
Kelli Luu (21:36)
Sagie (21:48)
Kelli Luu (21:49)
Sagie (22:01)
Kelli Luu (22:18)
Sagie (22:36)
By VoxcaliFilipino American Sage Robinson shares how posting viral content transformed his clothing brand from a hobby into an e-commerce business.
Kelli Luu (00:00)
Sagie (00:03)
Hi Kelli what's up?
Kelli Luu (00:21)
Sagie (00:32)
Kelli Luu (00:49)
Sagie (01:02)
stop saying I'm from LA altogether. And you know, I haven't really seen any videos about anybody really talking about the valley like that. So
Kelli Luu (01:36)
about the San Fernando Valley. Right. so before that virality that you had, before all of these viral videos that you were starting to put out, what was the grind looking like day to day?
Sagie (01:39)
Mm-hmm.
⁓ It was mostly just working on clothes and then just finding a rhythm or some type of route that really connected with people. I did like a lot of different types of like content that I'd see like fashion creators do use, people doing paintings, what their creative medium was when it came to putting out content. And then I guess…
The thing that really triggered it for me was just talking to the audience themselves, giving them a voice and a face to really relate to.
Kelli Luu (02:26)
So you feel like you really found your niche
Sagie (02:34)
I will try to. Yeah.
Kelli Luu (03:02)
Do you feel like you're representing both communities within your work?
Sagie (03:12)
Kelli Luu (03:18)
get it like we'll talk about that the your a little bit later.
Sagie (03:22)
But when it comes to like my day to day life, I feel like I do protrude like, ⁓ like kind of Filipino Asian. How do I say this? ⁓
Kelli Luu (03:27)
Sagie (03:37)
I just like was like, all right, I guess I'm just using spoons. So now I'm using spoons. I shovel food into my mouth when I eat now.
Kelli Luu (04:14)
you kind of tell us what your household looked like culturally growing up?
Sagie (04:20)
Kelli Luu (04:27)
Okay.
Sagie (04:49)
Kelli Luu (04:49)
were you did grow up in the Filipino household pretty much. Like the full experience.
Sagie (04:55)
yeah, like my mom would yell at me if I didn't cook rice before she came home, because me and my siblings always got home before she did. Had to the rice done and I had to have the meat defrosted. I feel like everybody had to do that.
Kelli Luu (05:06)
So you had to have the race done.
yeah, that's different. Yeah, well, we're Asian so we have to the rice then. ⁓ Okay, so were there any moments where you ever felt like you weren't enough of either identity?
Sagie (05:20)
Most definitely, especially growing up. ⁓ You know, I didn't talk like the same way that everybody or everyone expected a black kid to talk and.
Kelli Luu (05:30)
Did you grow up
around a lot of Filipino students or other Filipino kids?
Sagie (05:44)
Kelli Luu (05:48)
Sagie (06:09)
Kelli Luu (06:16)
walk us through some of those moments where you were like, I don't feel Filipino enough or I don't feel black enough. What did you have to do to overcome that?
Sagie (06:26)
Kelli Luu (06:49)
Sagie (06:53)
Kelli Luu (07:07)
Sagie (07:22)
Kelli Luu (07:22)
Yeah, you're gonna rock with me. Exactly.
Okay, cool. was there a moment where you feel like you started to feel fully comfortable in your identity? Or do you think you're still figuring that out?
Sagie (07:48)
I know where mine the niche things that I do, I know where they came from. And I like what I like when it comes to pockets of the culture itself,
Kelli Luu (08:14)
Sagie (08:16)
Yeah.
Kelli Luu (08:33)
Sagie (08:45)
Kelli Luu (09:09)
Sagie (09:11)
What I really did learn is just like how the industry itself works and the mentality, not the mentality, ⁓ but more so like the mindset of just like the clothing world, kind of how it works, the work schedule, workflow, and really how to talk to people in the industry itself. And in ⁓ in downtown LA when I need to go source fabrics,
⁓ They teach you how to talk to those people, where to find the actual good stuff and where to source everything. So it's like real A through Z type of program. ⁓
Kelli Luu (10:05)
Sagie (10:08)
So, yeah, you literally can learn like any type of position in the fashion industry through their course. ⁓ They even do like if you're only want to do just like tech packs where you're not even touching the clothes, you're just talking to the people overseas like, hey, I need this hoodie to be this size and it cropped at this
length, you know?
Kelli Luu (10:38)
Sagie (10:41)
a full class, like a tech-packed class where they teach you about all of that. I didn't take it mostly because, you know, I work with my hands. That's the main reason why I went to that school.
Kelli Luu (10:51)
Yeah, you want to like design and actually craft every right. Exactly. Okay, cool. So what does Nomadic mean to you beyond the name? Like what is where did this name come from? What does it mean to you today? What do you want it to mean in the future?
Sagie (10:57)
⁓ so I grew up Buddhist. That's how my parents met. and so, you know, growing up, I always, and, and we always had to, me and my family always had to like move around a lot. So I never really found like a place to really call home. And so, growing up like that and then having my mom just kind of reiterate the Buddhist teachings, ⁓ that she would teach us. It was just like,
I knew that nothing's permanent. know, change is a good thing. It's sometimes scary, but you you always have to just keep on moving. And that's just kind of where I was kind of landed on with Nomadic, just because I don't know where this brand will go. I just know that I will keep going with it. ⁓ I want it to evolve into many different things. I want to be able to touch on many different things. you know, if
Kelli Luu (12:00)
Sagie (12:07)
Kelli Luu (12:25)
What was that design process like? What goes into these products that you're putting onto your website?
Sagie (12:43)
Kelli Luu (12:51)
Yeah, with like the writing. ⁓
Sagie (13:10)
Kelli Luu (13:12)
Sagie (13:33)
Kelli Luu (13:38)
A little sun and the stars.
Love it.
Well, people definitely like it on TikTok and Instagram. ⁓ have these viral videos given you business?
Sagie (13:58)
Kelli Luu (14:00)
Now it's three orders a week.
Well, that's great. That's a lot better than one or two every now and then, you know? So when you're designing, are you thinking about the art itself? Because I know you you draw, you like to paint. Are you actually thinking about the art of what's going on this and
Sagie (14:23)
Kelli Luu (14:38)
Sagie (14:43)
The majority of the time I just make stuff for me. ⁓ honestly like the majority, like whenever I make clothes, I just think about, oops, things about like what I would want to wear and hopefully people like gravitate towards it. I just kind of, well, yeah, anything that I make, I just make for me. But when it comes to like differentiating between like my art and like my clothing, I kind of tend to do…
Kelli Luu (14:50)
Sagie (15:13)
made in like the it's very 80s coded or 90s coded and i'm like i would like to you know do it myself of in my own type of way ⁓ comparative to like my ⁓ my art which is more so just my personal life experience and how i how i would like to portray it out to the world or express myself
Kelli Luu (15:49)
Sagie (16:07)
Kelli Luu (16:12)
Sagie (16:22)
Kelli Luu (16:29)
Sagie (16:34)
to… I would probably push out like three, four videos a week. Now I'm trying to do more like five, six days a week. I'll try and hit seven. I'm just like, man.
Kelli Luu (17:09)
The consistency is definitely key when it comes to social media but you know once the algorithm kind of picks up exactly that you're posting and that you're consistent and that people like you then you you're good from there so I always tell people once they get a viral video like you can't stop you just gotta keep going because that video is gonna do well your next one might do well and then the one after that and then it's just an endless cycle from there so definitely keep up what you're
Sagie (17:23)
Kelli Luu (17:40)
Sagie (17:43)
I'm trying to find my best balance between both things just because I am working at the same time, working a day job. So when it comes to financial, it was definitely ⁓ definitely like a thing that I was trying to work around. That's why everything that I make is just made to order. ⁓ I don't have pre-clothing to just sell and just once someone orders it, I just package it and ship it out.
Kelli Luu (18:00)
Great.
Sagie (18:21)
Kelli Luu (18:31)
Sagie (18:42)
Kelli Luu (18:47)
Sagie (18:58)
In all actuality, just really wanted to make clothes because I never had a whole lot of money to buy new clothes. So I would always just go thrifting and take some clothes that just didn't fit me well and just fit it to how I wanted to fit.
Kelli Luu (19:34)
Sagie (19:40)
Kelli Luu (19:43)
Yeah, definitely you got to. All right, so we'll wrap up. We have a couple more questions. ⁓ What does success look like for you in the next two to three years?
Sagie (19:59)
And honestly, just that for now in the next two, three years, yeah, I would like to be there where I don't have to clock in for work and just, yeah, just keep on doing what I love, keep making money off the things that I create. Maybe move out of the States, who knows?
Kelli Luu (20:25)
Really?
Sagie (20:36)
Kelli Luu (20:38)
you want to live in the Philippines?
Sagie (20:41)
Kelli Luu (20:43)
I know that's how a lot of people feel once they go back to you know their their motherland so alright, so my final question is looking back on your journey so far What would you say you are the most proud of that people don't see?
Sagie (20:55)
I guess I'd have to say that the most thing I'm most proud of is…
kind of ⁓ it kind of speaks to my character a little bit, like why it's so hard for me to answer that question. I don't know why, what, one thing specifically, but I guess just being able to make sales is just like the biggest thing for me. Having my website that I have get a lot of, you know, clicks and views and people actually buying, checking out.
the stuff that I have, that's kinda the most thing I'm currently most proud of.
Kelli Luu (21:36)
Sagie (21:48)
Kelli Luu (21:49)
Sagie (22:01)
Kelli Luu (22:18)
Sagie (22:36)