Hey, welcome to my audio journal for today. Today I want to talk a little bit about site speed. Back in the day, Google did everyone a huge favor by saying that, all things being equal, faster sites will outrank slower sites. Right? They essentially said that site speed would be a ranking factor. Along with this, they provided a number of tools for evaluating how fast one's website is. [00:00:30] This really made the web a lot faster because everyone wants to rank. Companies that produce websites or host websites and a bunch of other things made moves to help their customers make faster websites. It became a point of differentiation for hosting companies in this space and a whole bunch of stuff. So Google cares tremendously about site speed, especially as they start optimizing [00:01:00] more and more for mobile devices.

This brings us to nomics.com. The nomics.com website, although it isn't large in terms of file size, is ... It's been a little bit slower than we've liked. Actually, I'll just be honest. It's been a lot slower than we'd like. It's pretty fast, actually, if you've loaded the website in the past few days and have a version of the website cached. But if you're [00:01:30] doing a fresh load of the website it's just definitely not as fast as we wanted it to be. I think there were a few ways that this was affecting us. One, Google wasn't crawling our title tags and our meta tags so when you searched for ... Actually, today, because Googlebot hasn't updated our listing yet, if you searched for Nomics you don't see our full title tag. You don't see our description tags.

I was perplexed by this for a bit [00:02:00] because, again, the actual file size of the page isn't ... It isn't large. It's not large from a file size perspective. But the amount of text that a browser has to read in order to render the page is ... It's a lot of text. We were putting SVG images in there. We were putting all kinds of data points on the page itself that the front-end would render. [00:02:30] It was just taking a lot longer than we'd like. Google has a website evaluation tool called web.dev. We put Nomics in there and one day we saw a 6 out of 100. It wasn't great. This is a problem we can easily solve. We have the tech team to get this done. We had just been prioritizing other things around our API and around generating new pages. [00:03:00] We believe here in the next few months we're actually going to have millions of pages on nomics.com.

We had prioritized other things until Google started dropping our title tags. I'm pleased to report that sort of the first iteration of this effort to make the website faster has been completed. The home page is now one-tenth of the size it used to be. It loads almost 10 times faster, [00:03:30] which is great. We're going to be making updates to the exchanges pages, pages for individual currency pages and a whole bunch of other pages. So, happy that this has happening. I do think that this is work that needed to become ... That this is work that needed to come before other feature requests. So shout out to Tyler on our front-end team who's making everything faster. I've worked with Tyler in [00:04:00] the past. He's just incredible. Before coming to Nomics, he was on the front-end e-commerce team at Target, which had just done a ton of optimization work. You're going to see things get faster and faster and faster over time.

Yeah. The updates keep on coming. By the way, just as a product person, [00:04:30] and if you're listening to this or if you think much about product, I think whenever you can't think of the next feature to make, you just can't go wrong making something faster.

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Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance