Charlotte Williams and Amit Katwala explore the burgeoning non-alcoholic drinks market and its origins, dating all the way back to the Middle Ages. In a whistlestop tour through history, they trace the influence of the Temperance Movement in the US on drinking habits and examine how attitudes to wellness and mental health have shaped the market today. Producer: Candace Wilson
A Whistledown production for BBC Radio 4

Charlotte Williams and Amit Katwala explore the burgeoning non-alcoholic drinks market and its origins, dating all the way back to the Middle Ages. In a whistlestop tour through history, they trace the influence of the Temperance Movement in the US on drinking habits and examine how attitudes to wellness and mental health have shaped the market today. Producer: Candace Wilson A Whistledown production for BBC Radio 4

Non-Alcoholic Drinks

Charlotte Stavrou and Amit Katwala explore our culture of consumption through products that have changed the world. They unravel the mysteries of marketing and the formidable forces that drive purchasing habits. From toilet paper to funerals, perfume to package holidays they'll be combing the past to see how landmark innovations have shifted the course of history. And asking what happens next?

Science

Health & Fitness

Technology

Charlotte Stavrou and Amit Katwala explore our culture of consumption through products that have changed the world. They unravel the mysteries of marketing and the formidable forces that drive purchasing habits. From toilet paper to funerals, perfume to package holidays they'll be combing the past to see how landmark innovations have shifted the course of history. And asking what happens next?

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Non-Alcoholic Drinks

Non-Alcoholic Drinks