We’ve all been there: planning the perfect event, ensuring every detail aligns seamlessly, yet somehow overlooking the simple yet impactful aspect of inclusivity in our beverage selection.

This detail shouldn’t be an afterthought, rather an integral part of your event design.

In this episode, Rachel Andrews sits down with Marcos Salazar, CEO of the Adult Non-Alcoholic Beverage Association (ANBA), to discuss the importance of providing non-alcoholic options at events.

Marcos shares his journey and offers practical insights for incorporating these options to create a more inclusive experience for all attendees.

And it’s not just about mocktails. 



Marcos also taps into the wider cultural impact of the sober-curious movement and how event planners can cater to this growing demographic while enhancing their overall event experience.

In this episode, you’ll learn:

• The Growing Demand for Inclusivity in Event Planning: Marcos highlights how including a variety of adult non-alcoholic beverages at events can ensure that attendees who prefer not to drink alcohol feel welcomed and valued. 
• Creating an Engaging Experience Beyond Alcohol: Effective event design now requires creating experiences that don't solely revolve around alcoholic beverages. This episode highlights actionable strategies such as labeling non-alcoholic options clearly, incorporating them into all stages of event planning, and even having dedicated bars for non-alcoholic drinks.
• Leveraging Non-Alcoholic Options for Better Networking Opportunities: Networking is a key objective for many events, and alcohol shouldn't be the only facilitator. Professionals appreciate having choices, leading to more genuine interactions without the pressure of alcohol. 

Things to listen for:

[00:00] An introduction to the episode with guest, Marcos Salazar

[03:09] Organized events with inclusive experiences and options

[08:52] Including mocktails in menus to cater to everyone's needs

[14:04] Reframing events to welcome non-alcoholic attendees

[16:26] Event design: inclusive, non-alcoholic options, clear labeling

[19:41] Unique products available for purchase online