On today's episode I cover non-branded Search campaigns in Google Ads. I talk through how I structure ad groups, why I always start off with broad match modified keywords, and much more. 

Here is my recommended campaign structure:

• Branded Search campaign
• Non-branded Search campaign
• Smart Shopping campaign(s)
• Display remarketing
• Youtube remarketing

Transcript: https://jimlastinger.com/ep-4-non-branded-search-campaigns-in-google-ads