Cash comprises less than 10% of the average American's asset portfolio.  So, why do so many nonprofits endlessly solicit for cash gift donations only?  And why are so few NON-cash asset donations made?  Where did this all go wrong?  Non-cash asset donation expert Brad Caswell unpacks this conundrum---and how and why we should all be a lot more comfortable with this massive opportunity!  He tells us how to completely disrupt the cash trend in favor of what Americans can more easily donate: non-cash!