Non-Negotiables - what you do for every customer, every time, and why that is so important.

You may not even recognize that you already have your own non-Negotiables, but you do. Think about that. Because once you recognize it, and know what they are, you will be able to keep your client presentation ‚Äúfresh‚ÄĚ every time, while making sure you ALWAYS in your Non Negotiables.