Some businesses use mobile apps for marketing and general brand recognition, but there are many other reasons why existing businesses need mobile apps.

Retail businesses for example might use mobile apps as a means to provide their loyal customers with discounts, coupons, and other incentives. Similarly, shops could let customers browse their online inventory or even place orders directly through an app helping improve the overall customer experience.

This mini-episode of Between Two Servers discusses some of the non-obvious reasons why businesses need mobile apps.

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https://www.konverge.com/blog/non-obvious-reasons-why-existing-businesses-need-mobile-apps/

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Sponsorships: off for this episode