How do you define branding? There are two aspects:

1. Your look, which is what everybody thinks of. A logo, colors, a business card.
2. Your message. This is the other side: the story, the community connections, the voice you have. 

Today's guest is Brandon Crist, Owner and CEO of Brand Mentors. Brandon tells nonprofits how they can collect the branding elements they have scattered about and pull them together to form a cohesive, consistent brand.

What we talked about:

• How to define branding
• The elements of a nonprofit's brand
• Successful branding strategies for nonprofits
• Brand guidelines
• How nonprofits can get started with branding

Resources:

• BrandMentors.com  
• Donald Miller's StoryBrand
• [email protected] 

You can find this interview, and many more, by subscribing to the Nonprofit Growth podcast on Apple Podcasts, Spotify, or wherever you get podcasts.