Episode 155: Marketing to internal and external audiences is how we get messages out about programs, products, and services. But how effective is our marketing plan and are we reaching our intended audiences? How do we know if we have a "mature" marketing program, especially for nonprofits? I talked with Rachel Clemens, Chief Marketing Officer at Mighty Citizen, about marketing maturity for nonprofits. It's all about marketing effectiveness and where you are in your marketing journey. Rachel shares information about a no-fee tool Mighty Citizen developed for nonprofits called The Mighty GPS which helps your organization map your marketing journey. This conversation covers the broad areas of marketing and find out where Rachel stands on the ongoing question: Is marketing a subset of communications? Or is communications a subset of marketing?? Where do you stand? Share a comment!