This episode: Earlier this year, Rachel Clemens of Mighty Citizen joined me for a conversation about their no-fee tool The Mighty GPS. Using this tool, nonprofit organizations can measure their marketing maturity, which helps them make adjustments to improve their reach to target audiences. So far this year, 60 nonprofits have used the tool, and Rachel is back to share what was learned from this data. We discussed who was doing well, how it compares to higher education and government agencies, and actions that nonprofits can take to improve their marketing whether crawling, walking, running, or soaring! This nonprofit marketing data snapshot will be of interest to any organization that wants to measure their performance and break through the noise in today's world. How is your organization doing with marketing? Share a comment!

Season 4 Episode 36 | Series Episode 168