The Nonprofit Pod

Nonprofit Fundraising: Attracting, Retaining and Engaging Supporters


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In this episode, we’re diving into the essential role of donors as a key stakeholder group in nonprofit organizations. I’ll walk you through the donor cultivation cycle—covering everything from identifying and building relationships to making the ask and stewarding donors effectively.

You’ll also learn how to uncover donor motivations using the Head, Heart, and Halo framework, explore best practices for stewardship, and discover negotiation strategies to boost your fundraising success.

This podcast is part of the Leadership for Social Impact course (lesson 10 of 15) and is accompanied by this textbook: https://urlgeni.us/amazon/textbook

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The Nonprofit PodBy Professor Melissa