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In this episode of the Nonprofit Hub Podcast, host Meghan Speer is joined by Carly Berna, Fundraiser in Residence at Virtuous, for a practical discussion of key fundraising benchmarks as part of the Nonprofit 101 series. Carly shares insights from Virtuous’ latest Benchmark Report, highlighting key fundraising metrics like donor retention, average gift size, and recurring giving—plus new tools such as "days to second gift," case studies, and a board-ready presentation deck. With an emphasis on data-driven decision-making, Carly encourages fundraisers—especially those just starting out—to view their work through a business lens and understand how tracking the right metrics can help organizations build sustainable donor relationships, break down internal silos, and ultimately increase impact.

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Nonprofit marketing often feels like a juggling act—and according to veteran fundraiser Kiersten Hill, that’s because it is. In this episode, Hill, who’s raised over $20 million for nonprofits, unpacks the core challenge of communicating with multiple stakeholder groups at once—from donors and volunteers to clients, board members, and funders—all requiring unique messaging across different platforms. In this installment of our NonProfit 101 series, Kiersten shares practical strategies for prioritizing audiences, offers a powerful ethical storytelling framework, and reminds marketers that they don’t need to be everywhere online—just where it matters.

Resources mentioned: 

Blog Article: How to define your target audience for better marketing results : https://firespring.com/creative-marketing/how-to-define-your-target-audience-for-better-marketing-results/

Downloadable: https://landing.firespring.com/target-audience-guide/page.html

Firespring Marketing Toolkit Downloadable: https://firespring.com/nonprofit-toolkit

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What does it take to build a lasting ministry without burning out? Eric Anderson, Director of Performing Arts at Urban Impact Foundation, shares lessons from 17 years of youth ministry in Pittsburgh’s North Side. In this powerful episode, Eric unpacks the simple but transformative priority framework that’s sustained him—God, spouse, children, ministry, personal recreation—and explains how faithfulness, not outcomes, is the true measure of success. With honest reflections on burnout, healthy boundaries, and the realities of nonprofit work, this installment of our Nonprofit 101 series is a must-listen for anyone seeking a ministry built to last.

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Stepping into fundraising can feel like learning a new language—but in this episode, Becca Segovia, founder of GCS Partners, helps decode it all. From her unexpected leap from banking to a 25-year career in nonprofit development, Becca shares practical wisdom, accessible definitions, and real-world strategies for navigating donor relationships, making a compelling case for support, and introducing innovation in legacy systems. Whether you're new to the sector or looking to deepen your impact, you'll find fresh insights on using data as a tool for change, engaging donors across all levels, and leading with curiosity. Tune in for this energizing installment of our Nonprofit 101 series.

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In this episode, Janelle Miller Moravec shares how she has not only survived but thrived in nonprofit leadership for over 15 years—defying the sector's alarming burnout trends. Her approach? Reimagining sustainability from the inside out. From rethinking productivity standards and tailoring support for novice clinicians to implementing a team-based supervisory model and using data to track burnout indicators, Janelle offers a powerful blueprint for building resilient, mission-driven organizations. Tune in to learn how modeling boundaries and staying the course can help your nonprofit—and your people—truly thrive.

Janelle Miller Moravec is the Executive Director of Youth & Family Counseling (YFC), a nonprofit mental health organization serving Lake County in the Chicagoland area. She leads a dedicated team of clinicians, staff, board members, and donors united by a shared mission to increase access to quality mental health care. Known for her innovative and compassionate leadership style, Janelle focuses on building supportive, data-informed systems that help both people and programs thrive.

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In this inspiring episode, Ken Miller shares his journey from foster care to becoming a lifelong mentor to over 50 men. With heartfelt candor, he unpacks the key differences between mentoring, coaching, and workplace sponsorship—emphasizing that true mentorship is always free, relational, and focused on the whole person. Ken’s approach begins with a powerful question: “What is your dream?” and aims to help others rediscover the ability to dream. He also discusses the unique challenges faced by women and people of color in finding mentors and how his organization, Men of Color in Development, addresses this need. Whether you're seeking a mentor, becoming one, or building a culture of support, this episode offers practical insight for every stage of your nonprofit journey.

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In this episode, Meghan talks with David Rhode, author of Passion Isn't Enough: A Practical Guide for Nonprofit Leaders, about the often overlooked realities of nonprofit leadership. David offers practical, hard-earned insights on everything from board engagement and leadership isolation to managing the everyday chaos of running a small organization. With real talk on setting expectations, evaluating (and even letting go of) board members, and simplifying roles, this conversation is a must-listen for nonprofit leaders juggling multiple hats. If you’ve ever felt overwhelmed, under-resourced, or unsure of how to move forward, this episode delivers the validation and actionable advice you need—because passion is just the beginning.

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Matt Lombardi, founder of Share Talent, introduces a transformative approach to nonprofit growth by applying lean startup principles rooted in his journey from ministry to digital consulting. He urges mission-driven organizations to build with their communities, not just for them, through radical humility, listening, and experimentation. Using frameworks like MVPs (Minimum Viable Products) and MAPs (Minimum Awesome Products), Matt shows how nonprofits can adapt quickly, avoid waste, and sustain impact. His core message challenges the status quo: stop chasing more funding—start asking better questions, kill what no longer works, and build what truly matters.

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Feeling exhausted from chasing the latest fundraising trends with little to show for it? In this insightful conversation with Isaac Ezell, CEO of Seed Fundraisers, we explore what truly drives sustainable nonprofit growth. Drawing from his 13+ years scaling Hope International from $5 million to $38.5 million, Isaac reveals that successful organizations focus on just one or two core strategies—rather than trying to do everything. He outlines five primary fundraising approaches and encourages nonprofits to align with their strengths and donor base. Most importantly, he highlights the relational heart of fundraising, where storytelling and listening build deeper, mission-driven partnerships.

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 In 2025’s shifting nonprofit funding landscape, many organizations face steep federal grant cuts, prompting a pivot toward overlooked private foundations. In a timely discussion, Rachel Fidler Cannella of Instrumentl joins Megan Speer to share insights on navigating this challenge, highlighting examples like Second Harvest Food Bank. She debunks the myth of grants as “easy money,” noting most professionals spend 40+ hours per application with no guarantee of success. The conversation emphasizes how AI and cross-team collaboration are transforming the grant process, and Rachel offers practical strategies for strengthening grant efforts—urging leaders to focus on what’s working, set clear priorities, and adopt systems that foster visibility and sustainability. 

Rachel Fidler Cannella is a skilled educator & nonprofit professional with over a decade in the Arts & Culture sector. She now leads educational programming as the Events & Community Manager at Instrumentl, the all-in-one grants platform for tracking, management, and prospecting. 

Prior to Instrumentl, Rachel served as Senior Manager of School & Teacher Programs at the Natural History Museums of Los Angeles County, leading all educational programming for 150,000+ annual school visitors at two county museum sites. She has also directed creative arts programming at Holocaust Museum LA and designed environmental education courses at the Portland Children’s Museum, in partnership with the Oregon Zoo.

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Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org