This book explores best practices for nonprofit organizations to leverage the internet for fundraising, marketing, and communications. It emphasizes integrating online strategies with traditional methods, highlighting the importance of multichannel marketing and data integration across platforms. The text details building online communities, branding, and managing online advocacy campaigns. Furthermore, it addresses legal and ethical considerations related to online fundraising, including donor privacy and tax regulations, and provides case studies illustrating successful online fundraising strategies. Finally, the text offers advice on performance measurement and return on investment for e-philanthropy initiatives.