While a lot has been made recently about the ills of social media, nonprofits need to take a page from sites like Facebook, Instagram, TikTok and others. What social media is really good about is allowing their users to highlight and share things going on in their lives. It is in this vain that organizations like the Jewish Federation need to remember in order to continue to remind the community of what we do and highlight the impact we make on community members lives. If we don't, people can and will question the purpose of the organization.