NOON blends age-old adaptive, cognitive-enhancing plant technology, like functional mushrooms, with neuroscience to create next-generation, science-backed delights that support peak mental performance. Jane Wong, co-founder, CCO, and CEO of NOON, is a globally sought-after creative leader with over 15 years of expertise in design, technology, and innovation. And she's taking us behind NOON.

Inside the episode

• Jane Wong's story going from design and technology to CPG

• NOON's brand story of creating a science-backed gummy

• Strategy going to market and standing out

• Advice to emerging CPG founders