Pete Croatto, who is the author of From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA, joined Matt Noonan earlier this week for a brand new Noontime Sports Podcast to discuss his book, as well as the National Basketball Association's (NBA) marketing success. Both Croatto and Noonan discuss an array of topics from the book, including the growth of the league (and yes, marketing, too) under David Stern to Dr. J, Michael Jordan, LeBron James, Larry Bird versus Magic Johnson, and so much more!