Today’s guest is Nor Aslam Bin Yusoff, Founder of The Community. The Community is a coffee bar and roastery with three locations in Singapore. Aslam also initiated the Singapore Roaster Forum, a platform for exchange of knowledge among coffee professionals.

In this episode, Aslam talks about creative messaging as a coffee producer, the interpersonal aspects of running a food and beverage business, as well as the values that underpin his pursuit of quality. 

Up-Front is brought to you by Front & Off-Centre, a cultural agency offering communications, curatorial and programming services. It is co-hosted by Director Nadya Wang and Curatorial Lead Ian Tee, with production by Isaiah Cheng and visual design by Sharrona Valezka.

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