What can I say? Nora's done it and seen it all. From Account Management to Business Development to Strategic Management. She is truly unique and a joy to talk to.
 
We agree on almost everything and I could personally relate to her experiences. We discuss Business Development and the Marketing Procurement process. I ask her challenging questions on whether agencies should specialize in a certain vertical, and Nora just glides through her answers like a surfer cutting through the waves. I genuinely enjoyed this conversation and can't wait to have another one with Nora.
 
Nora, at the moment, works on helping SMEs and that is something that I am very fond of. She's got the biggest heart and shares her vast experience with Small Businesses to help scale up and sustainably develop. There aren't enough words that can best describe her commitment and sincerity.
 
I hope you enjoy this episode just as much as I did.
 
Episode subtitles available in Arabic & French on YouTube.