Noreen Pratscher's done it all in corporate communications as a top level manager at companies like GM, Serta Simmons, TrueCar, JELD-WEN and Siemens Healthcare. Now she's taking the plunge starting her own consultancy. We talk about that, how the relationship between PR and journalists has changed over the years and how successful the auto industry has been at effectively promoting electric vehicles...and more.

You can contact Noreen at her new consultancy at [email protected]