Analytics Anonymous

North Star metrics and data-informed product development w/ Jonas Adrian Eriksen

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Wouldn't it be great if you had only that One Metric That Matters? So clear. So simple. Turns out life – and product management – is not so simple, and we need to navigate this complexity.

In this episode I talk with Jonas Adrian Eriksen (Group Product Manager at Gorillas) about North Star metrics and data-informed product development.

Key takeaways:

  1. Northstar metrics provide focus, but create the risk of tunnel vision. They're best used on a team level to align on yearly or quarterly goals. They need to be leading indicators, not lagging.
  2. On a company level, we should consider a constellation of multiple "star" metrics and need to understand their interdependencies.
  3. The best setup for product analytics is to have data analysts embedded in the cross-functional product teams. The analyst can assume the role of "chief of staff" to the product owner who understands the business problem and is proactive in defining the goal and finding solutions.

    4. Bonus topic: We talked about the "Great Resignation", and both our personal stories of why we have quit our jobs (twice) in the past months. Caring about your mental health plays a big role here.

    Find Jonas and Valentin on LinkedIn.

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    Analytics AnonymousBy Valentin Umbach