Welcome back to another episode of Product to Product, the podcast for / by product people hosted by Roadmunk.

This season, we’re taking a deep dive into growth and giving PMs practical, sustainable, non-hacky ways to grow your product.

Brian Balfour, CEO at Reforge, joins us for this episode. He calls himself anti-North star metrics because they “oversimplify” growth. Brian has helped redefine other shiny metrics to keep teams on track at companies like Hubspot.

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North stars are leading you astray - Brian Balfour @ Reforge

At Roadmunk, we build a product management platform for product people (beautiful + collaborative roadmapping software); and as part of the product management community, we’ve seen how open product people are to helping their peers. They share their own experiences of working in product, both the good and the bad, in very honest ways. We decided to take the candid conversations that are happening in product communities on Reddit and Slack and Medium – and turn them into an interview podcast. We have really cool interviews coming up with product managers, designers, marketers and the odd engineer, too.

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Good product managers are customer-obsessed. They build products and features that will solve their customers' problems. But Peter Yang from Reddit argues that great product managers focus on how products make customers feel. Dive into this episode with us as Peter teaches us all about the emotional wheel and how PMs can learn a thing or two from gaming.

Your product, your community, your emotional wheels

It's always a good idea to talk to your customers. But Hinge's Chief Product Officer, Michelle Parsons, thinks we're looking for the wrong things in our user interviews.  In this episode of Product to Product, Latif and Michelle dissect how a good product sense might actually make you prioritize quantitative data over qualitative data. Michelle brings a wealth of experiences from her time at Netflix, Spotify, and Kayak. You might want to share this episode with your product friends.

Are User Interviews a Waste of Time?

Product sense is more than a gut feeling or intuition. Avrum Laurie, VP of Product at Wealthsimple, walks us through a scientific approach to employing product sense predictably and effectively.

A Scientific Approach to Product Sense

Data is important but it's only one piece of the puzzle. Kristin Chen, the CEO of Top.gg, reminds us that data can only show us where a fire is but not what caused it.   In this episode of Product to Product, Kristin guides Latif through her most noteworthy product management experiences from Soundcloud, Pinterest, and Twitch. Now, as she leads Top.gg, you'll learn how she's deploying product sense as a startup CEO.

What does product sense look like at a startup? Insights from a CEO

Don't get too comfy once you've found product-market fit! Our guest today, Ramli John, warns companies that if they don't keep their thumb on the pulse of their customers they could lose their market.  On this inaugural episode of Product to Product's season 8, Latif and Ramli dive into what product sense looks like in a number of contexts. Throughout this conversation you'll hear them cover a range of topics; from customer stories to product-led growth.

North stars are leading you astray - Brian Balfour @ Reforge

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