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This episode of North State Rocks features Travis Corder, a fourth-generation farmer (Corder Farms) who manages over 7,000 acres across Shasta and Lassen counties – and Perry’s best friend since high school. From succession planning to water rights, and from vertical integration to community values, this episode explores the unique challenges and rewards of running a multi-generational family business in California's agricultural sector.
By Hat Creek Construction & Materials, Inc.This episode of North State Rocks features Travis Corder, a fourth-generation farmer (Corder Farms) who manages over 7,000 acres across Shasta and Lassen counties – and Perry’s best friend since high school. From succession planning to water rights, and from vertical integration to community values, this episode explores the unique challenges and rewards of running a multi-generational family business in California's agricultural sector.