LISTEN: We are joined by Patricia O'Neil, with Keller Williams Realty Alaska Group of Wasilla in Wasilla, Alaska.. She shares her journey and approach to the business. She emphasizes the importance of providing exceptional customer service by going above and beyond by offering staging services, providing recommendations for home improvements, and ensuring that every listing is presented beautifully. Patricia's business is primarily referral-based, and she focuses on building strong relationships with her clients. Patricia's advice to new agents is to learn from someone who genuinely cares about people and to focus on providing value rather than solely chasing numbers.