In this episode, Katie and Zondra talk to co-worker and Vice President of Sales & Services at Visit The Northshore, Tanya Leader, about things to do for groups who visit the Northshore, creating custom itineraries to suit every group, from family reunions to senior groups and corporate retreats. Then, they connect with industry expert Tico Soto, of Tourism Tactics by Tico, for a wide ranging conversation about the tourism industry, its economic impact on the Northshore, and how Visit The Northshore saves money for every St. Tammany household.