The award winning Northumbrian Water approach to health and wellbeing, Living Well, was developed in a unique way using a blend of internal marketing and human insight. Facing a critical health challenge, with a backdrop of Covid and increased demand on supply, the organisation needed to meet the wellbeing needs of a varied workforce, reaching all colleagues.   Collaboration and strong partnerships between the Corporate Communications and HR function allows for people projects to achieve maximum benefit and impact. This session will share examples of how and where the professions could collaborate and provides insight in to a successful project that improved colleague wellbeing and connectivity during the pandemic.