This week, Ira spoke with Burt Kearns, author of "Marlon Brando: Hollywood Rebel." In this Adler episode of “Ira’s Everything Bagel,” Burt talks about why he decided to write a book about Marlon Brando with a new perspective, something that previous books had not covered; how Marlon Brando influences popular culture today; why he defines himself as a “pop culture journalist”; how he structured the book; how Brando influenced Elvis; why acting meant so little to the actor; how he lied in media interviews in the early days of his Hollywood career; the connection between Marlon Brando and James Dean; Marlon’s lifelong friendship with Wally Cox; how Burt researched his book and talked with people who knew Brando; the most surprising thing he found out about the actor; Brando’s involvement in civil rights; why the actor didn’t put his heart into film after “Last Tango in Paris”; and why Paramount didn’t want Marlon Brando for “The Godfather.”