This week, Ira spoke with Lisa Bronner, author of "Soap and Soul: A Practical Guide to Minding Your Home, Your Body, and Your Spirit with Dr. Bronner’s Magic Soaps." In this clean episode of “Ira’s Everything Bagel,” Lisa talks about her special memories of her grandfather; her circuitous road to working for the family company; what sets her new book (available for pre-order on Amazon and Barnes and Noble, with the official release date of October 10) apart from other books in this field; how she wrote and designed the book to give a comprehensive view of care (self-care, house care, body care); the long history of soap; where the term, “magic soap” came from; and the guiding principle of simplicity.