Vinyl sales were up 21.7% in 2023, the largest uptick in sales since the 108% increase in 2021. The longing for nostalgia sparked by the COVID-19 pandemic is not dying. In fact, it’s progressing as a trend among Gen Z, amplified by connectivity and exposure through social media apps like TikTok. In an effort to learn more about vinyl sales and the shift in customer age range, I visited Jonathan Hedvat at Nivessa Records.