<p>In this episode, <a href='https://businessjournalism.org/author/ananya-bhargava/'>Ananya Bhargava</a> interviews <a href='https://www.marshall.usc.edu/personnel/evan-weingarten'>Evan Weingarten</a>, Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences buying decisions and brand perception, and what behavioral research reveals about its psychological pull.</p>

In this episode, Ananya Bhargava interviews Evan Weingarten, Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences buying decisions and brand perception, and what behavioral research reveals about its psychological pull.

<p>In this episode, <a href="https://businessjournalism.org/author/ananya-bhargava/" rel="noopener noreferrer">Ananya Bhargava</a> interviews <a href="https://www.marshall.usc.edu/personnel/evan-weingarten" rel="noopener noreferrer">Evan Weingarten</a>, Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences buying decisions and brand perception, and what behavioral research reveals about its psychological pull.</p>

Nostalgia marketing: When the past becomes a strategy

Originally the “How to Cover Money” podcast series, ”We Mean Business” is produced by The Reynolds Center for Business Journalism, designed specifically for journalists who want to cover business better on their beats.

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Nostalgia marketing: When the past becomes a strategy

Nostalgia marketing: When the past becomes a strategy