In EP2, we explore how nostalgia and emotional connection are driving modern F&B. From vibe-led concepts and post‑COVID consumer shifts to the harsh realities of rent, labor, and margins in Hong Kong, this episode breaks down the balance between passion and profit.

Podcast Chapters
00:30 – Nostalgia as a Business Strategy  
02:45 – Third-Party Nostalgia: Gen Z & Retro Culture  
06:05 – Was Quality Better in the ’80s and ’90s?  
07:46 – Gatekeepers vs. The Digital Era of Content  
09:10 – Social Media’s Impact on Food & Drink Culture  
10:50 – Breaking Down the Real Cost of Running F&B  
13:40 – Hong Kong vs. Shanghai: The Rent Reality  
15:08 – Is Hong Kong Really Bouncing Back? Pre-COVID vs. Post-COVID Consumer Behavior  
17:50 – Experiential Dining & Emotional Connection  
19:44 – Passion vs. Profit: When Numbers Don’t Care  
20:45 – Why Hong Kong Still Works for Us