In this vibrant and unfiltered episode, Josie and Quinn sit down with the unapologetically bold duo behind Bleach: Krista Storm, an online educator and viral stylist personality, and Carly Gurinskas, a branding visionary and stylist with nearly 20 years in the industry.

Together, they unpack what it really means to build a brand that doesn’t fit the beige box. From surviving a full salon walkout to going viral for charging $320 for a root touch-up, Krista and Carly share the highs, lows, and hilarious behind-the-scenes that shape their salon and careers.

Expect real talk about:

• ​Navigating friendship + business partnerships
• ​Building a salon with $30K during COVID shutdowns
• ​Going viral on TikTok (and the hate that comes with it)
• ​Why pricing transparency is non-negotiable
• ​Letting go of outdated salon models
• ​Holding space and leading with conviction
• ​Embracing human design to supercharge collaboration
• ​And why being bold (and maybe pink-ceilinged) is the only way forward

Whether you’re a baby stylist, seasoned pro, or salon owner questioning if you really want a team, this episode is a hug, a wake-up call, and a hype sesh rolled into one.

Connect with us on Instagram:

Krista Storm: @kristakstorm

Carly Gurinskas: @haircare.of.carly

Rooted + Rising: @rootedandrisingbeauty