Not Another Marketing Podcast

In this weeks Not Another Marketing Podcast, join me and the Co-Founder of Planable, Xenia Muntean as we chat about the perpetual demands of managing social media platforms.

We talk about the challenges of continuous posting, staying updated with trends, and the importance of treating social media in a similar way to traditional media.

We delve into client relationships, the necessity of balancing creative freedom with structured workflows and how tools like Plannable can simplify the whole process.

I really enjoyed this chat.

Connect with Xenia

https://planable.io/

https://www.linkedin.com/in/xeniamuntean/

Join me on this weeks Not Another Marketing Podcast as Kyle Roof, co-founder of High Voltage SEO and PageOptimizer Pro shares insights on the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its impact on SEO.

Kyle talks about the importance of building trust and authority for your website, how to make your site transparent to bots, and the role of schema in SEO.

With tips for both businesses and freelancers, this episode is a must-watch for anyone looking to improve their online presence!

Connect with Kyle

https://hvseo.co

https://www.pageoptimizer.pro

https://img.courses

This week on Not Another Marketing Podcast join me with Sam Sherman, co-founder of Socium Media a leading growth marketing agency based in New York.

Sam delves into the intricacies of pay-per-click (PPC) advertising, discussing the balance between creativity and conversion, the impact of generative AI, the effectiveness of Canva templates, and the rising trend of ad blockers.

Sam also provides insights on how marketers can adapt to changes in digital advertising and touches on the significance of strategic thinking over sheer content churn.

Connect with Sam here:

https://www.sociummedia.com/

https://www.linkedin.com/in/samuel-sherman/

https://www.linkedin.com/company/sociummedia/

https://www.instagram.com/sociummedia/

Join me on this weeks Not Another Marketing Podcast as Darren Horwitz, founder of the 1010 Group, dives deep into the complexities of branding for the small and medium sized business.

Darren discusses the evolution of branding, the importance of clear business strategy, and shares practical advice that emphasises the significance of consistency, proper training, and knowing one's strengths and limitations.

Learn about the holistic approach to branding, the triggers for a rebrand, and the critical role of company culture in brand expression.

Essential viewing for anyone looking to build and manage their brand effectively.

Connect with Darren

https://www.tentengroup.com

https://www.linkedin.com/in/darrenhorwitz/

Join me this week with Robert Brandl, CEO and Founder of ToolTester who's going toi share a ton of tips on email marketing.

Discover why choosing the right email marketing tool is crucial, understand the limitations of open rates, and learn best practices for crafting engaging emails.

Robert shares his expertise on how to improve deliverability, the importance of personalisation, and the impact of call-to-action buttons.

Whether you're a beginner or an advanced marketer, this discussion is packed with valuable tips to enhance your email marketing strategy and achieve better results.

Connect with Robert

https://www.emailtooltester.com/

https://www.linkedin.com/in/robertbrandl/

https://www.youtube.com/@tooltester

This episode of Not Another Marketing Podcast features a very 'emotional' conversation with Chantal Cornelius, founder of Appletree Marketing, on developing deep emotional connections between companies and their clients.

Cornelius emphasises the importance of truly understanding how customers feel rather than assuming these emotions, which leads to more authentic and effective marketing strategies.

We also chat about the role of emotional marketing across different generations, the significance of actions over words in authenticity, and why many companies still fail to establish emotional connections despite having the resources.

https://appletreeuk.com/take-the-test/

https://www.linkedin.com/in/chantalcornelius/

In this weeks Not Another Marketing Podcast I'm chatting with Matt Harrison, Vice President of Global Operations at Next Net Media, who sheds light on the evolving landscape of backlinks in SEO.

We talk about the significance of backlinks today, contrasting outdated strategies with modern, effective approaches. Matt emphasises the importance of niche-relevant backlinks and quality content over quantity, discussing strategies like guest posting and link insertions. He also touches on the role of competition analysis and the impact of content optimisation for achieving better rankings.

Connect with Matt

https://www.linkedin.com/in/matt-harrison-6480536/

https://www.facebook.com/Authoritybuildersco/

https://authority.builders/

This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world’s largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies.

We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's brand strategy, utilising brand archetypes like 'The Explorer' to differentiate and engage in the digital entertainment realm.

A lot of the chat is about exploring various marketing channels beyond the conventional ones, including the effectiveness of partnerships in e-sports, education, and traditional sports sectors to broaden outreach and engagement.

Connect with Mona

https://www.g2a.com

https://www.linkedin.com/company/g2a-com/

https://www.linkedin.com/in/mona-kinal-51255163/