Alexa Grabell is the co-founder and CEO of Pocus, a product-led sales platform backed by First Round Capital. Alexa started the company while getting her MBA at Stanford GSB based on her experience leading up sales strategy and operations at Dataminr. We discuss a wide range of topics including defining a new category, setting up a co-founder relationship for success, how to get the most out of early design partners (and what a design partner is), and how companies can add product-led sales to their toolkit. This one is packed with wisdom and practical insights.