Pantrium, Truth of Business Leadership

Not Every Founder Should Be A CEO with Caleb Avery, Founder & CEO of Tilled


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In this episode of the Pantrium Podcast hosted by Christie H.Kristensen, we sat down with Caleb Avery, Founder & CEO of Tilled, as he shares his journey from door-to-door sales to building a high-growth vertical SaaS fintech company. Through candid storytelling, Caleb reflects on the personal and professional growth required to evolve from a hands-on founder to a strategic CEO.


00:00 Trust Your Gut as a Founder

00:31 Welcome to the Patreon Podcast

01:12 Introducing Caleb and His Fun Fact

02:18 The Journey to Establish Tilt

05:48 Lessons from Door-to-Door Sales

10:27 Navigating Cultural and Personnel Changes

15:15 The Importance of Personal Branding

18:50 Leadership Style and Storytelling

30:15 Future of Payments and Partnerships

34:30 Inspiration and Final Thoughts


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Pantrium, Truth of Business LeadershipBy Christie H.Kristensen